Moral Bottom Line Luring Young Investors
May 10th, 2010 | By Tamar | Category: Featured Articles, Latest PostAs the green movement continues to gain ground within the Jewish community, many investors are re-examining their investment portfolios with an eye toward not only financial gains, but also social impact. The same people who frequent farmers markets and have switched all of their light bulbs to CFLs are bringing that passion to their portfolios.
In light of the stock market losses of 2008 and the Madoff affair, investors are increasingly open to the idea of measuring their returns in ways that are not solely financial.
“There’s a lot more interest in what we call a triple-bottom line: financial profits, social impact and environmental responsibility,” says Jeremy Burton, senior vice president of philanthropic initiatives at the Jewish Funds for Justice (JFSJ).
Until recently, however, only Jews of high-net worth or institutional investors like the Reform Pension Board, federations, and family foundations had access to uniquely Jewish avenues for ethical investing. This left individual social justice activists and even Jewish communal professionals like
For over a decade, JFSJ has leveraged more than $30 million in loans through the TZEDEC Economic Development Fund. TZEDEC offers mission-minded investors the opportunity to earn a modest interest rate while supporting job creation and community development in low-income areas such as Baltimore, Md., the Gulf Region, Los Angeles, Philadelphia, South Florida, and Washington, D.C. TZEDEC currently manages $11.5 million in investments, an increase of more than double in the last five years.
The minimum investment, though, is $18,000 — quite a hefty sum.
But as demand for socially responsible investment options increases, even Jews of more modest means can invest their money to achieve social impact in a very Jewish way.
In 2008, JFSJ partnered with the Calvert Foundation to launch the Jewish Funds for Justice Community Investment Initiative, which allows American Jews to participate in community investment by lending as little as $1,000. More than $120,000 has already been invested through this program. “It’s nascent, but it has a lot of potential as a vehicle for smaller investors,”
As the economy begins to rebound from the Great Recession, investors are slowly rethinking their investment options as they begin to move money back into the stock market. Only now, thanks to the clarion call of the eco-friendly and social justice movements, as well as tough lessons learned from the Madoff debacle, investors are more open than ever to exploring investment options that yield a blend of both financial and social returns.
Socially Responsible Investing (SRI), also known as Ethical Investing, has seen a boon in recent years. Currently, one out of every nine dollars under professional financial management in the
“The awareness of our financial industry’s relationship to real people on the ground is heightened in a way it hasn’t been in years,” says
Within the faith-based world, Socially Responsible Investing dates back more than 200 years, with Quaker immigrants arguing against investing in war and the Methodists managing their money using what is known in modern investment lingo as “social screens.” Today, religious mutual funds have $26 billion in collective assets, according to the Social Investment Forum Foundation. Most of these funds screen out, or avoid investing in, businesses that make money from tobacco, gambling and other “sin stocks” that violate their religious values.
The Timothy Plan, for example, is a Christian mutual fund that bills itself as “
No corresponding Jewish SRI fund exists, says Jared Pfeifer, a doctoral candidate at
“This is particularly the case in the Jewish community where there is great diversity of beliefs regarding many matters, including acceptable investment practices,” Schwartz says.
The Jewish community, however, has been an active force in the world of community investing, a form of SRI in which investors loan funds, often at a below-market interest rate, to support affordable housing and other initiatives that benefit traditionally underserved communities. In 1997, the
For individuals, however, the Jewish Funds for Justice Community Investment Initiative, offered through the Calvert Foundation, is a welcome option that has been a long time coming. That’s because while many Jews are already investing in socially responsible funds, “they do it from a place of Jewish values but don’t necessarily do it with a public Jewish face,” says
The JFSJ is trying to change that. “Making it visible that Jews are participating in social change as a Jewish community is what we do at the Jewish Funds for Justice,”
Though she would invest in community development anyway, the fact that there’s now a Jewish vehicle for modest investors is cause for celebration, Weinberg says. “This is a trustworthy way to help people through the gate into this world of community investing,” she says.


